When business owners begin email marketing, they need to be certain that they understand the rules and manners involved. You want to deal with email marketing in a certain way; you need to make sure your customers are satisfied and that they want to keep getting your messages. Keep reading to learn more about email marketing etiquette.
Always have one clear message in each email. Do not let your customers get annoyed or bored by your content. Develop one message, keep it reasonably short and to the point. Your clients will be happy to not have too much information.
Test variations of your subject line via A/B testing. Pick one email then send one half of them with one subject line and the other half of them with a different subject line. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Remember the importance of consistency. Use the same design for your emails that are on your site. This includes fonts, logos, and color schemes. Use a readable font as well. After a few messages, people will start to recognize when you send an email, and will pay attention. Familiarity is a crucial factor to the success of your email marketing campaign, and your overall business.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Give subscribers unique articles and things that might be unavailable on your site. Another idea is to have special offers that are only available via email. Send out holiday greetings and specials, not just when you desire something.
Limit yourself to sending only one email message each week. Your customers are busy and don’t want to be bombarded by too many messages. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Make sure your email marketing strategy makes use of “smart persistence.” It is essential that you have the correct clients in mind, or your work is worthless. Wasting persistence on an uninterested audience not only is a waste of your time, but it will also annoy people.
Mix up the format of your emails every once in awhile to keep things interesting. If your messages in email marketing are in HTML format, try sending messages written in text format on occasion. This can help your customers relate to you and your products.
You should know that an email previewing feature allows users to see the pre-header of your email without opening it. A pre-header includes the very top line of text in the email body. Gmail and various other email providers use that line of text after the subject line, so it will grab the reader’s attention.
It should be clear from the preceding article that doing email marketing right can mean the difference between success and failure. Customers who feel like you didn’t treat them right will quickly unsubscribe from your list. Use the advice in this article to learn how to keep your customers happy.